{"id":267,"date":"2022-05-11T04:41:59","date_gmt":"2022-05-11T04:41:59","guid":{"rendered":"http:\/\/www.stevestamates.com\/socialmedia\/?page_id=267"},"modified":"2023-07-20T08:06:23","modified_gmt":"2023-07-20T08:06:23","slug":"case-studies","status":"publish","type":"page","link":"http:\/\/www.stevestamates.com\/socialmedia\/case-studies\/","title":{"rendered":"Case Studies"},"content":{"rendered":"\n
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Case Studies<\/h1>\n\n\n\n

Check out some success stories from my clients.<\/em><\/h3>\n\n\n\n

Are you next?<\/em><\/h3>\n\n\n\n
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Add Your Company to This List<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Spending Smarter, Not Harder: Tiger Balm U.S.<\/h3>\n\n\n\n

Challenge<\/strong>: In 2010, the Tiger Balm brand of topical pain relief products was being heavily outspent in advertising by larger competitors. The company\u2019s marketing needed reenergizing, but it couldn\u2019t compete dollar-for-dollar. It was decided that social media could be leveraged to raise brand awareness and loyalty for a fraction of the cost of traditional advertising.<\/p>\n\n\n\n

Solution<\/strong>: I created the company\u2019s Facebook, Twitter, and Instagram accounts, developed the content strategy and ad strategy, and provided strategic and daily management for over 12 years.<\/p>\n\n\n\n

Results<\/strong>: For more than a decade, Tiger Balm U.S. social media earned more fan engagement<\/strong> than any of 18 (eighteen!) competitive U.S.-based pain relief brands. Total fan engagement during that time was 50% higher <\/strong>than that of the closest competitor. Roar!<\/p>\n<\/div>\n\n\n\n

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Success up North: Tiger Balm Canada<\/h3>\n\n\n\n

Challenge<\/strong>: Tiger Balm Canada sells topical pain relief products in Canada where it competes with eight Canada-based brands and three major multi-national brands, It needed to raise consumer awareness against these more established competitors, but it didn\u2019t have the budget for a large ad campaign.<\/p>\n\n\n\n

Solution<\/strong>: Impressed with my work with Tiger Balm U.S. (previous slide), Tiger Balm Canada asked me to do the same for them \u2013 utilize low-cost social media to spread its message to consumers, and try to gain a foothold against the competition.<\/p>\n\n\n\n

Results<\/strong>: Ever since I launched Tiger Balm Canada’s social media presence on Facebook and Twitter over eight years ago\u2014and, more recently, Instagram\u2014the brand has leaped ahead of its Canadian and multi-national competitors. In fact, when measured against the eight Canadian-based brands, Tiger Balm Canada has earned 76% of all engagement on Facebook and Instagram over the past five years. Roar, eh?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Putting a New Wrinkle on Things: eb5 Skincare<\/h3>\n\n\n\n

Challenge: <\/strong>eb5 Skincare specializes in anti-wrinkle skin care products and originally targeted its marketing efforts toward older consumers. However, the company wanted to expand its user base by raising awareness among a younger audience.<\/p>\n\n\n\n

Solution: <\/strong>I utilized social media to reach younger consumers. Working with well-established health and beauty influencers, I arranged product reviews and product giveaways through their social media channels.<\/p>\n\n\n\n

Results: Dozens of positive reviews<\/strong> touting the company\u2019s products, and more than 18 million social media impressions<\/strong> over a nine-month period. A smooth entry into a younger demographic.<\/p>\n<\/div>\n\n\n\n

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Bridging the Gap: CSE Insurance Group<\/h3>\n\n\n\n

Challenge<\/strong>: CSE Insurance Group primarily sells home and auto insurance to civil service employees. The company\u2019s social media had never been given the attention it required to be successful. A search was on for a new hire who could make it a priority, but the company needed some immediate help until that new employee could be found.<\/p>\n\n\n\n

Solution: <\/strong>I managed the company\u2019s Facebook Page for five months, establishing a sustainable content strategy, a polished look-and-feel for visuals, a consistent posting schedule, and speedy response times to Fans who interacted with the page.<\/p>\n\n\n\n

Results: <\/strong>Compared to the previous five-month period, total engagement increased 225%<\/strong>, a rate hike that everybody was pleased with.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Spending Smarter, Not Harder: Tiger Balm U.S. Challenge: In 2010, the Tiger Balm brand of topical pain relief products was being heavily outspent in advertising by larger competitors. The company\u2019s marketing needed reenergizing, but it couldn\u2019t compete dollar-for-dollar. It was decided that social media could be leveraged to raise brand awareness and loyalty for a… Continue reading Case Studies<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","post-thumbnail":""},"post_excerpt_stackable":"

Case Studies Check out some success stories from my clients. Are you next? Add Your Company to This List Spending Smarter, Not Harder: Tiger Balm U.S. Challenge: In 2010, the Tiger Balm brand of topical pain relief products was being heavily outspent in advertising by larger competitors. The company\u2019s marketing needed reenergizing, but it couldn\u2019t compete dollar-for-dollar. It was decided that social media could be leveraged to raise brand awareness and loyalty for a fraction of the cost of traditional advertising. Solution: I created the company\u2019s Facebook, Twitter, and Instagram accounts, developed the content strategy and ad strategy, and provided…<\/p>\n","category_list":"","author_info":{"name":"admin","url":"http:\/\/www.stevestamates.com\/socialmedia\/author\/admin\/"},"comments_num":"0 comments","yoast_head":"\nCase Studies - Steve Stamates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.stevestamates.com\/socialmedia\/case-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Studies - Steve Stamates\" \/>\n<meta property=\"og:description\" content=\"Spending Smarter, Not Harder: Tiger Balm U.S. Challenge: In 2010, the Tiger Balm brand of topical pain relief products was being heavily outspent in advertising by larger competitors. 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