What Can I Do for You?

Are you ready to expand your company’s social media footprint
– or build one from scratch?

I’m ready to help.

Get a Social Media Program Tailored to Your Needs

I can help you plan, develop, and execute your owned, earned, and paid social media presence. I can make strategic recommendations that will guide you along the right path, and/or I can manage any or all of your social media activities, freeing you to focus on running your business.

Strategic Services

I’ll assess your needs and recommend specific actions for long-term social media success, including:

  • Existing Social Platforms: Review your current social media activities and analyze relevant Key Performance Indicators (KPIs), including audience, growth, outreach frequencies, and audience engagement.
  • On-Page Presence: Review current profile/cover images, positioning statements, etc., and their representation of your brand.
  • Current Content: Review your content strategy to determine the effectiveness of brand support and audience engagement.
  • Competitive Analysis: Review the social media activities of your competitors, and analyze their KPIs.
  • Future Platforms: Determine which social media platforms your audience uses, which platforms can be consistently supported with current resources and the best practices for each.
  • Content Development/Curation: Recommend branded and third-party content that is relevant, engaging, and shareable while maintaining your brand’s voice and leadership positioning.

Tactical Services

My services for day-to-day execution and maintenance of your social media program can include:

  • Editorial Calendar: A customized content posting schedule that is consistent and maintainable.
  • Content Development: Research, develop and curate posts and visual content for all social media accounts.
  • Content Distribution: Regularly-scheduled content posting to social media properties.
  • Audience Engagement: Responding in a timely manner to audience posts on all social media accounts, as well as encouraging fan engagement whenever possible.
  • Advertising: Social media is a “pay to play” environment where complementing organic activities with paid support is crucial. Working within your ad budget, I will develop targeted campaigns designed to build audience and engagement on your most important social platforms.
  • Promotions: Develop and manage on-page social media promotions that build brand awareness and increase social engagement, including product giveaways, sweepstakes, and contests.
  • Competitive Monitoring/Social Listening: Watching competitive social media accounts, industry blogs, and the web to listen to what people are saying about your industry and your company.