

What Can I Do for You?
Are you ready to expand your company’s social media footprint
– or build one from scratch?
I’m ready to help.
Get a Social Media Program Tailored to Your Needs
I can help you plan, develop, and execute your owned, earned, and paid social media presence. I can make strategic recommendations that will guide you along the right path, and/or I can manage any or all of your social media activities, freeing you to focus on running your business.
Strategic Services
I’ll assess your needs and recommend specific actions for long-term social media success, including:
- Existing Social Platforms: Review your current social media activities and analyze relevant Key Performance Indicators (KPIs), including audience, growth, outreach frequencies, and audience engagement.
- On-Page Presence: Review current profile/cover images, positioning statements, etc., and their representation of your brand.
- Current Content: Review your content strategy to determine the effectiveness of brand support and audience engagement.
- Competitive Analysis: Review the social media activities of your competitors, and analyze their KPIs.
- Future Platforms: Determine which social media platforms your audience uses, which platforms can be consistently supported with current resources and the best practices for each.
- Content Development/Curation: Recommend branded and third-party content that is relevant, engaging, and shareable while maintaining your brand’s voice and leadership positioning.
Tactical Services
My services for day-to-day execution and maintenance of your social media program can include:
- Editorial Calendar: A customized content posting schedule that is consistent and maintainable.
- Content Development: Research, develop and curate posts and visual content for all social media accounts.
- Content Distribution: Regularly-scheduled content posting to social media properties.
- Audience Engagement: Responding in a timely manner to audience posts on all social media accounts, as well as encouraging fan engagement whenever possible.
- Advertising: Social media is a “pay to play” environment where complementing organic activities with paid support is crucial. Working within your ad budget, I will develop targeted campaigns designed to build audience and engagement on your most important social platforms.
- Promotions: Develop and manage on-page social media promotions that build brand awareness and increase social engagement, including product giveaways, sweepstakes, and contests.
- Competitive Monitoring/Social Listening: Watching competitive social media accounts, industry blogs, and the web to listen to what people are saying about your industry and your company.